The public media broadcaster WDR stands for close, regional radio and television. Due to the versatile content, the WDR needs a modern, flexible design system that specifically addresses a young target audience. Based on the established design elements, the WDR corporate design is being expanded.
The fluid colour palette offers individual yet cohesive brand communication. The WDR bar becomes the central design element of the opener and adapts to the versatile online formats.
The extended multimedia campaign #DRANBLEIBEN is all about cross-channel proximity, motivation and captivating content.
CREDITS: AMD Düsseldorf
