The Düsseldorf street magazine fiftyfifty has been helping homeless people off the streets for more than 25 years. As official sellers of the newspaper, they can keep half of the income for themselves. For this anniversary, a special campaign is to be created.
Hard to believe, but even some of the world-famous were homeless at some point in their lives. Under #streetstars, these celebrities are portrayed in their former living space as street art and confront the viewer with the unexpected fate of street life.
The project has gained the special attention of the fiftyfifty founder.
The Jesus Christ motif was already published in the December 2019 issue, fitting for the Christmas season. The final campaign is to be published in cooperation with a professional street artist.
The Jesus Christ motif was already published in the December 2019 issue, fitting for the Christmas season. The final campaign is to be published in cooperation with a professional street artist.
CREDITS: AMD Düsseldorf, Martin Breuer
