Dr.Oetker is well-known for their wide variety of desserts and puddings in German supermarkets. From products especially designed for younger target groups up to mousse for fine tastes, they got you covered.
To directly reach out to 11.7 million potential pudding lovers between 14 and 22 years old, they needed a new product to fill that gap.
As part of the GWA Junior Agency Awards and in partnership with BBDO, we introduce the "Mooding". A pudding that suits what you really feel and respects every mood swing.
It comes in four delicious moods/flavours and reflects the most impactful feelings of that generation. In an interactive social media campaign, we make the weekend our own and brand each day for a moody experience throughout the reveal of the four special flavours.
People can express and share their own mood interpretation and enjoy their mood food in all of its colours.
We had a great time at the contest and also got great feedback from the judges. The concept was picked up by Dr.Oetker and BBDO and launched 2021 in german supermarkets under the name "Muudy".
CREDITS: AMD Düsseldorf, BBDO Düsseldorf
